Rainbow Bagels in Brooklyn

NEW YORK (FOX 5 NY) - The next food craze may be growing in Brooklyn. The Bagel Store on Bedford Ave. where lines are sometimes out the door is selling out of its latest creation: the 'rainbow' bagel. Red, orange, yellow, green, blue, indigo and violet, the multi-colored, doughy treat is getting lots of attention.

It tastes like cereal and can be slathered with Funfetti-style cream cheese, according to Business Insider.

Celebrity publicist and Kim Kardashian's, BFF Jonathan Cheban, has been raving about the new and improved NYC staple on social media:

I need to find this Funfetti cream cheese bagel with real Cotton Candy TODAY!!! I LOVE COTTON CANDY!!!

A photo posted by Jonathan Cheban (@jonathancheban) on

* This post originally appeared on Fox 5 NY.