It’s finally happened.
After two years of garnering crowds for its clever hybridized take on the croissant and doughnut, the Cronut has finally been dethroned by a Brooklyn, New York staple: a bagel/
But, we’re not just talking about any bagel. The Bagel Store‘s top seller is a rainbow bagel — hoards of people line up around the corner of the shop every day to snag one — and looks exactly how you’d imagine it to be.
Made with a variety of flavors that some customers compare to cereal, each rainbow bagel ($3) is topped with Funfetti-style cream cheese or a cotton candy spread for an extra burst of sugar in the morning.
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Although The Bagel Store owner Scot Rossillo tells Business Insiderthe rainbow bagel making process takes five hours to crank out 100 bagels, the Williamsburg-based shop has recently incorporated nationwide delivery services for those unable to try out the store’s staple in person.
Breakfast really is the meal of (sweet-toothed) champions.