Watch and Be Mesmerized by the Making of the Rainbow Bagel

It's like edible Play-Doh, but better. 

By Danielle Tullo

FEB 3, 2016

A rainbow bagel topped with sprinkles and Funfetti cream cheese is a real thing and it's so pretty you almost don't want to eat it (almost). There's a reason it's been Instagram gold for the past year. 

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A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on

Business Insider interviewed Scot Rossillo, the man who has been blessing the world with rainbow bagels for 20 years at the Bagel Store in Brooklyn, and the footage is mesmerizing. The process of making this bagel is so colorful, it's like Play-Doh meets Lisa Frank meets your favorite Saturday morning hangover treat.  

Yes, it is the most beautiful thing you've ever seen. In order to make this dessert-for-breakfast bagel, the dough is given a splash of neon color and shaped into mounds. 

The mounds are then flattened and layered.

Then they're sliced and rolled. 

Finally, after the dough is baked, the rainbow bagel is topped off with sprinkles and Funfetti cream cheese.

Well, it's official. Every non-rainbow bagel you have for the rest of your life will feel boring AF.