You Have To See How These Magical Rainbow Bagels Are Made

repost via @instarepost20 from @dtgiii #breakfast is served #rainbow #cottoncandy #bagels @thebagelstore #instarepost20

A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on

The whimsical rounds, which come in a range of colors and can even be custom color-ordered, are nothing short of magical. But how are they made? Thanks to a new video from Business Insider, we’ve got the inside scoop.

Scot Rossillo, creator of the rainbow bagel, takes neon-colored dough and layers it into a pile reminiscent of Jeff Koons’ “Play-Doh” sculpture. But the real money shot — the dough slicing — comes around the :54 mark.

And that makes sense, as Rossillo is an artist in his own right. He’s spent the past two decades developing this vibrant, out-of-this-world bagel, which he told The Huffington Post has had been beneficial for more than one reason. “It has been a very focused and disciplined 20 years of perfecting my art. At the same time, it has become my meditation,” he said.

repost via @instarepost20 from @shopjeen 👅👅👅👅 #instarepost20

A photo posted by Scot Rossillo "Bagel Artist" (@thebagelstore) on

Whether simply admiring them as art or enjoying them with some of the store’s Funfetti cream cheese, one thing is for sure: These are the happiest bagels we’ve ever seen. A spokeswoman for the store, who told The Huffington Post the bagels are “truly a labor of love,” said they are “all about making people happy. No matter what your day is like, you smile.” 

Head to The Bagel Store to learn more.